Way too often, people think that the college search is all about where you get in. Sure, some folks are just about the snobbery of it, but most folks genuinely believe that the more “elite” the brand name of the college, the better the network of professional connections that their child gains access to as…
Continue Reading Conned into Buying Something You’ll Never Need
The best way to see your college journey is through imagining where you want to be in the years after graduation. The best way to begin that journey is through financial fit.
Continue Reading When Building a College List, Always Start with Financial Fit
If you find yourself reading something that starts with a panicky freak out about crazy high college prices that make college unaffordable, STOP. Put down your tablet. Watch a kitten video. Do whatever you have to do to walk away. Why? Because everything after that sky-is-falling setup is based on a myth about college affordability.
Continue Reading The Myth of College Affordability (The Problem Isn’t What You Think It Is)
Choosing a college is sort of like choosing your underwear. You almost certainly should put on a clean pair, but what you do next is gonna be a lot more important. Why You Have Multiple Pairs Almost every bit of a college marketing sales pitch boils down to this: “There is only one college or…
Continue Reading Where You Go to College Doesn’t Matter as Much as You Think It Does
Can you name a movie where some sort of spirit world wizardry correctly predicts a fantastic future? (Big? Field of Dreams? Every animated Disney movie?). Unfortunately, for every one of those fantasies, there’s a million fortune cookie predictions that turn out to be way off. At least it’s just harmless fun if you don’t have…
Continue Reading The Fatal Flaw of Predicting College Prices
Before you freak out about making sure that the colleges your student considers have a specific major, check this out. Three out of every four college students don’t find the major they graduate with until after they start college. Surprised?
Continue Reading Feeling Pressure to Pick A College Major?
It’s hard to imagine a college search expert arguing that all colleges are exactly the same. If that were the case, there wouldn’t be much need for college search guidance. Likewise, it seems crazy to argue that life in college should have no bearing on life after college. “What happens on campus, stays on campus”…
Continue Reading In the College Search, ROI and Fit Have to Go Hand in Hand
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